Pricing for profit: finding your real margin
Most small firms can tell you their revenue to the pound and their profit only vaguely. That gap is a pricing problem. When you do not know your real margin per product, per client, or per job, you discount the work that makes money and protect the work that does not. Finding your real margin is unglamorous bookkeeping, but it is the highest-value analysis a small business can run. Start with gross margin per line, not blended profit A blended profit figure hides everything. Split revenue and direct costs by product line, service type, or client group, and the picture changes fast. It is common to find one line running at 60 percent gross margin subsidising another at 5 percent. You cannot price what you cannot see, so the first job is simply tagging income and direct costs properly in the ledger. Add the time nobody invoices Service businesses leak margin through unbilled time: the quick call, the revision round, the travel nobody logged. For one month, record all of it. Most fir...